Branding — Fruitri

To re-position and re-design Streets' Calippo ice-block for a New Zealand audience. Team project (I completed the design). We created a healthy and fun ice block in a tube called 'fruitri', made using nostalgic New Zealand fruit; perfect for summer.

Fruitri
Re-branding Streets' Calippo iceblock

Brief: To re-brand Streets' Calippo ice-block for a New Zealand audience.

This was a team project for a 2nd year marketing paper, where we decided to re-brand Calippo into a healthy iceblock in a tube, for a young New Zealand audience.
The colours and flavours all reflect nostalgic New Zealand fruit.

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