Branding — Fruitri

To re-position and re-design Streets' Calippo ice-block for a New Zealand audience. Team project (I completed the design). We created a healthy and fun ice block in a tube called 'fruitri', made using nostalgic New Zealand fruit; perfect for summer.

Fruitri
Re-branding Streets' Calippo iceblock
Brief: To re-brand Streets' Calippo ice-block for a New Zealand audience.

This was a team project for a 2nd year marketing paper, where we decided to re-brand Calippo into a healthy iceblock in a tube, for a young New Zealand audience.
The colours and flavours all reflect nostalgic New Zealand fruit.

You may also like

2010
Robert McMaster — Identity
2013
Educational Resource Design
2011
SageBush — Corporate Identity & Stationary
2010
Water Privatisation Infographic Report
2011
Goodnature — various
2010
Fashion Photography — Sect
2010
Design Conference — The Future of Identity Design
2015
Robert McMaster - Identity 2015
2011
Roger Road Assistant
2010
Awareness Campaign
↑Back to Top