Fruitri
Re-branding Streets' Calippo iceblock
Re-branding Streets' Calippo iceblock
Brief: To re-brand Streets' Calippo ice-block for a New Zealand audience.
This was a team project for a 2nd year marketing paper, where we decided to re-brand Calippo into a healthy iceblock in a tube, for a young New Zealand audience.
The colours and flavours all reflect nostalgic New Zealand fruit.
This was a team project for a 2nd year marketing paper, where we decided to re-brand Calippo into a healthy iceblock in a tube, for a young New Zealand audience.
The colours and flavours all reflect nostalgic New Zealand fruit.
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/155fed2b-aa54-452c-b2f8-e08852aa0b95_rw_600.jpg?h=fb887eab8142afbf2de9404a3ce96b18)
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/db938ad1-5487-47f0-be6c-2a6f89125239_rw_600.jpg?h=590360daba5b0bffda7708ab993223f3)
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/4fc02dcf-5db5-4861-b2ce-4f3623083925_rw_600.jpg?h=ca2a2c28234c23e92596ca4f29cf8b6b)