Art Direction & Marketing Strategy
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/9de5cfc7-59ad-4b08-ba1d-4a7a8ba21263_rw_1920.png?h=ddde6c7f1800f820ebc1f779eeef5be6)
The Islamic College of Sport (ICS) is an independent senior secondary school, for young Muslim students to empower their future through faith and sport.
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/7878a6f4-f720-4cc0-9b13-da6c44edfd10_rw_1920.png?h=2865b20f674df9380ef5360a495d78a4)
Established through the Bachar Houli Foundation, ICS required a bold brand and strong digital presence to reach their goal of 25 enrolled students for their inaugural class beginning in 2024.
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/010e562f-9e17-45e2-a614-151a65ce96b0_rw_1920.png?h=16bf950cdb141f8f4ae751bfd8ff8e67)
![](https://cdn.myportfolio.com/5192a579-26cc-4820-a0b1-0cde863f62cf/6fe7ae83-26ab-458c-bea4-37108756f645_rw_1920.png?h=4461fcbf9c32f54737e7afb58ebd2bf6)
November, 2023 | Bachar Houli Foundation (collaborating with freelance designer, Carly Hitchcock)